The Sports Business Journal published an article on July 30, 2007 by Matthew Marolda. Marolda is the CEO of StratBridge Inc. StratBridge provides data analysis and visualization products and services to the financial services industry as well as to more than 100 professional sports teams.
In "Effective digestion of information can elevate a GM's game" Marolda discusses the issues that general managers are faced with and how they can use data to get ahead.
To read the article, go to: http://www.stratbridge.com/news/pdf/2007.07.30.SBJ.RaisingaGMsGame.pdf
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